• Martin Trust Center for MIT Entrepreneurship

    The magic of Silicon Valley, on campus

    How does one of the world’s leading research universities, known for its science and technology programs, stay relevant in the startup era? This is the question that Analogue Studio set out to answer in collaboration with the Martin Trust Center for MIT Entrepreneurship, MIT’s hub for entrepreneurship and one of the largest research and training centers at the Sloan School of Management. After embedding several of our designers at the existing Trust Center — and bringing the Trust Center to see successful accelerators and coworking spaces — our mission became clear: Capture the magic of the world’s most innovative workplaces at MIT. Today, students and visitors to the Trust Center enter into an open kitchen and living room space, which feels more like a clubhouse than a traditional reception area. From there, the Center functions as a series of interconnected neighborhoods, with spaces that engage everyone from the individual student, to the budding startup of four, to the workshop of 400. In addition to this architectural transformation, Analogue Studio also developed a new digital presence for the Center, with a revamped brand, student-focused website, and interactive digital signage.

    Cambridge, MA

    Photography: Richard Hilgendorff