O.N.S. Clothing

Menswear boutique in Rockefeller Center

With existing stores in Tokyo and SoHo, up-and-coming menswear label O.N.S. Clothing chose a boutique space at Rockefeller Center, the epicenter of New York’s 5th Avenue shopping district, to take its brand to the next level. Analogue Studio worked closely with O.N.S. to translate concepts from its existing stores to the unique challenges of the Rockefeller space. Despite a constrained layout, Analogue Studio made sure that the label’s core brand values — including the combination of classic design with bold, multicultural elements — were captured in the design and fit-out of the new store. As a result of this project, our collaboration has grown to include work with O.N.S. in San Francisco.

New York NY

photography: Analogue Studio

• Architecture + Interiors

• Retail