Smart brand values for smart building platform
Verdicity, the all-in-one online solution that helps buildings perform better needed to breakthrough customer fatigue and stand out in the smart building with a smart brand design. Analogue Studio helped Verdicity establish a brand voice that is simple, clear, and engaging allowing the platform to stand out in the marketplace but also position the company as trusted experts in the smart building arena.
We helped the founders better explain their ideology by sharpening their brand values and principles to be unfussy, friendly and easy to comprehend. The resulting visual system supports the values and principles and includes a refreshed mission statement and logo, typemark, tagline, color palette, graphic icon system, image styling and pitch deck. Verdicity now has a cohesive and professional toolkit that is more relatable to potential users.